Alexa is a popular analytics tool for webmasters that helps in analyzing web rankings, searches, and website positions and that compares all the information with similar sites. With it, you will get full access to traffic sources, key phrase and word usage, and other useful information.
- Main Features of Alexa
- Keyword difficulty tool
- Find similar sites search
- On-page SEO checker
- Pros of Alexa
- SEO analysis and competitive website analysis
- Gives detailed reports about a keyword’s position changes
- Easy to use and understand
- Has useful extensions
- Cons of Alexa
- Price is quite high
- More ideal for simple tasks
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