Similarweb is a tool for tracking the traffic on websites and is a great analytics program not only for your own websites but also for analyzing your competitors’ activity. It allows users to obtain insights about traffic, engagement, and audience for particular websites and pages.
- Main Features of SimilarWeb
- Keyword data
- Has extensions for browsers
- Referral traffic key for clients
- Many metrics included
- Pros of SimilarWeb
- Easy traffic sharing among brands
- User-friendly interface
- Identify similar websites
- Has a lot of filters for analyzing traffic
- Cons of SimilarWeb
- Quite expensive
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